Can we take a moment to get some perspective on just how much data Bounty UK illegally sold to marketing companies in 2017/18?
Bounty UK have some good things since they were investigated (and fined £400,000):
- Admitted they were at fault.
- Stopped selling data to third-parties.
And here are some things they haven’t done:
- Stopped representatives entering maternity wards to obtain personal details from families who are vulnerable in the hours and days after childbirth.
Sources: Information Commissioner’s Office; Office for National Statistics, National Records of Scotland, Northern Ireland Statistics and Research Agency; Bounty ICO media statement.