Bounty UK sold *how much* of our data?

Can we take a moment to get some perspective on just how much data Bounty UK illegally sold to marketing companies in 2017/18?

Bounty UK illegal data sales visualisationBounty UK have some good things since they were investigated (and fined £400,000):

  • Admitted they were at fault.
  • Stopped selling data to third-parties.


And here are some things they haven’t done:

  • Apologised.
  • Stopped representatives entering maternity wards to obtain personal details from families who are vulnerable in the hours and days after childbirth.

Sources: Information Commissioner’s Office; Office for National Statistics, National Records of Scotland, Northern Ireland Statistics and Research Agency; Bounty ICO media statement.

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